Your first customers came from you. The next ones shouldn't have to.
For B2B startups with a product and first customers. By the co-founder of Foodora & Kaia Health.
Who is this for?
You have a working product and first customers. What you don't have is a repeatable way to get the next ones.
Every deal still runs through your network, your pitch, your calendar. Lioma builds the outreach channel you never have the time, or the patience, to build yourself.
Sending in week one. A playbook you trust by week six.
Why did I build this?
At the companies I co-founded, the unusual channels always won. Handwritten letters to doctors and patients at Kaia Health. A written note tucked into every meal at Foodora.
AI made building the product easy. Distribution stayed hard, and the usual channels got crowded and ignored.
A letter with your name on it is one of the few things left that gets opened before it gets judged. I built Lioma to run that channel for you.
How does it work?
Week 1: I research your prospects and write letters and LinkedIn messages in your voice. The first ones go out.
Then: The letters arrive. LinkedIn opens the conversation. I watch what comes back.
Every week: I read the signal, keep what worked, cut what didn't, and send the next round sharper than the last.
Every quarter, we get on a call to discuss progress and brainstorm new ways of getting attention.
One of our letters. Click it to see how it gets created.
Before you ask.
A letter? People still open those?
That's rather the point. An email competes with a hundred other emails. A letter on a desk competes with a stapler. What arrives is a real letter: researched for one person, printed and posted. Rare enough to be opened, personal enough to be read.
Isn't this direct mail in a nicer coat?
Direct mail sprays ten thousand names and prays. This researches one person and writes to them. Same postal service, opposite philosophy. Direct mail is a fire hose; this is a fountain pen. Only one of those gets let into the building.
How many letters are we talking about?
We start small, on purpose. The first letters go to the prospects most likely to care, each one worth its envelope. As the replies confirm the message, we scale the volume with it. Quality first, then quantity.
What do you need from me?
Your voice and twenty minutes a week. We capture how you talk about your product once, so every letter sounds like you and not a brochure. After that, you review the list and the drafts, and I handle the rest. Lioma exists to give you a growth channel that runs while you build.
What happens when someone writes back?
That's the moment it all builds toward. Lioma opens the door and makes a warm introduction, and you step in for the part you're best at: the conversation. Nobody wins your customer better than the founder they've been curious about all week. I run the channel. You close.
What if it doesn't work?
You'll see exactly how it's working, every week, in the same signal I read. Within six weeks you have a tested read on the channel for your business and a playbook of what resonates: which message, which angle, which people. That knowledge compounds into every channel you run next.